The development process

A 360° Design Approach

Design, yacht design in particular, is multi-dimensional: with many distinct aspects that need to be considered and that must work together. Out of tradition, they tend to be kept separate and are developed in isolation from each other: one person designs the hull, another the deck, a third the interior and then you approach a boat builder. At the very end you consult a sailmaker.

When we design the Shogun yachts, we aim to take a 360° approach – considering how all aspects will work together, visualizing the functionality of the end product from the get-go. The design team works closely with the production team in the development process, to ensure that everything work together.

Our designers

The Design Team

Our yachts are designed in a collaboration between Oscar and Håkan Södergren.

Oscar Södergren

Most kids use their computers to play games, to do homework or watch YouTube. Oscar’s first computer had professional design programs, so rather than play videogames he started to draw digitally. That sparked an interest that took Oscar to the University of Arts, Crafts and Design in Stockholm and resulted in a degree in industrial design.


Oscar’s previous projects include, amongst other things, the sailing yacht Linjett 39, the Agapi 800 powerboat and the concept Agapi E-power. He has also designed the Rowmore 5.5 – a performance oriented rowing boat. Oscar’s design philosophy is inspired by the car industry and goes in line with modern product design. By applying this to yacht design, he takes it to the next level.


Håkan Södergren

Håkan founded his company Södergren Yachts in 1972. Since then, he has become a well-known name in the Swedish yacht industry with many successful yacht designs in his portfolio. Today, thousands of successful production-line boats and multiple of one-off racers and cruisers designed by Håkan are sailing the seven seas.


Håkan’s designs are successfully known for their effortless combination of style, beauty, and performance. Read more about Södergren Yachts on his website.